FTB Book

Get Ready to Live Life at Full Throttle

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FTB stands for “F* the Begrudgers.”**

This is Eddie Jordan’s fearless life philosophy – and now, it’s a book.

Packed with 25 punchy, powerful principles from Eddie’s extraordinary journey – from launching Jordan Grand Prix to discovering F1 champions and closing billion-pound deals – FTB is more than a biography.

It’s a no-nonsense handbook for risk-takers, dreamers, creatives, and leaders who want to:

  • Push past doubt

  • Play life at full volume

  • And become the boldest version of themselves

This book is not for the faint-hearted.
It’s for anyone ready to say yes to instinct, chaos, courage, and change.

What You’ll Get
  • Raw insights and untold stories from Eddie’s wildest moments
  • Wisdom forged through risk, grit, and guts
  • A powerful reminder to trust your gut and go all in
Written by Keith O’Loughlin, with stories and lessons straight from Eddie’s inner circle.
All proceeds from FTB supports The Eddie Jordan Foundation, helping young people unlock their potential through sport, music, and business.